The stand or fall since product name has decisive effect in market competition, the following should notice when naming to the product:

One, should reflect its feature;

2, the product names should notice concise and lively;

3, the product names should conceive distinctive, have creative thinking kind;

4, the product names resonant able to read aloud fluently;

5, the product names the culture that should notice different district, the habit dividing case of different people reachs aesthetic psychological difference.

The enterprise names a company to name wait from manage of word meaning number cooperate above at 5 o'clock, naming is to answer special attention its articulate, the implied meaning. If number is tonsorial phonic message is bad, go against the development of the company.

Primitive psychology and nature satisfy mining mankind psychological demand, of person easy performance subconscious, contented mankind most fundamental knowledge and identify ability, if complex have apparent specific aim, make the person masters not easily, develop not easily, travel not easily, admit not easily.

Exemple: Child with a ha is breathed out (Ha Haquan's mankind's most fundamental expression pattern breaths out Ha Xiao's basiccest pronunciation, vowel " A " ) Kodak (stalk or branch -- amount to contact one case with noise)

555 (want you to know money only, you know a number 5, human language has distinction, but the number is unified, this also is contented mankind the most basically easy control)

Brand example

1, the name of Coke Cola, the biggest characteristic, have creativity, uniqueness, legible, admit easily, easy able to read aloud fluently, easy transmission. The itself sense of word word is not great, still have: SONY (Suo Ni) ; OMO (secret) ; BENZ (run quickly) ; KODAY (Kodak) wait.

2, LUX (force person) toilet soap with " renown " get victory
　　
1899, england combines benefit China company, developed a kind of new-style and high grade toilet soap, the initial stage that enters the market in the product is failure, the reason is the problem of the name, give a name for " monkey card " (MonKEY) have feculent contain discuss, make the people comes into being the psychology of allergy, grind repeatedly through the expert later plan, use LUX to regard toilet soap as the name, as a result of simple, legible, admit easily, easy memory, evermore sale soars, enter an international market very quickly, fashionable world, achieved enormous beneficial result.

3, " child with a ha is breathed out " come from inspired inspiration at children's song. Our country's famous Hangzhou child with a ha breaths out industry group, have excellent sale strategy, still have a the mainest factor, had a good name to the product.