What compete as the market is increasingly intense, product denomination learns to be in goods economy domain more and more be taken seriously, a few trademarks are well-known degree of high company, they are when product denomination special fastidious. Ever also emphasized so in an article that A Qixian gives birth to you to publish: "Tell from angle of modern market sale, what a product says is good arrive with bad will immediate impact the market competition ability of the brand, and rather than facilitates the code name of appellation and memory is so simple " ! Today, we want to ask A Qixian to give birth to everybody to explain, product denomination how ability one " renown " breathtaking?
A 7: Should accomplish one " renown " breathtaking, above all must renown accord with its " solid " , renown accord with its " city " , without giving thought to you " common " it may not be a bad idea! "Decorous " ! This is two indispensable postulate. "Solid " it is the diagnostic function that points to a product, "City " it is the consumptive environment that asks to accord with target market, the overweight of product denomination side of a lot of brands creates culture atmosphere now, but the character expression that broke away from a brand however and advertising appeal to seek a site, some too insipid, go against transmission.
Compere: Do father and mother, the young man and woman that considers oneself takes an Orphean name, sometimes although two simple words, bearing with parents is opposite however children people affectionate care and great expectations, what I want to do a business also is same! A moment ago unripe respecting product names A Qixian want benefit at transmission, what demand does this respect have again?
A 7: You are told very rightly! Have so a story, I have a classmate to call Cao Yi before, appearance is general. Go up when high school, his attention to cause a schoolgirl, changed Cao Qian, classmates open his fun to cry " after Cao " (the) after face, he listens to others gladly also so appellation him, again because he is humorous at ordinary times piquant, very famous in the school. Actually, the product names also have so a general character is inside, ask to be written down easily simply commonly, bright able to read aloud fluently, such ability are helpful for be among consumer wide for transmission, if some produces the name of an article to say " abundant " the word is written into traditional " 豐 " , most customer is primary not know, transmit natural difficulty. Additional, name but " common " but cannot too " low " !
Compere: Ingenious of conception of a lot of product denomination, be full of characteristic, but the resonance that why causes consumer hard however?
A 7: The key that the product names should capture the psychological demand of consumer, the culture that can reflect a brand insides information and consume a concept, otherwise, the desire to buy that cannot arouse consumer effectively looks. Group of Na Chun elephantine a sword rolls out " round reunion is round " wine, conceive choiceness, condition deep desire is far, have brand affinity, catered to broad consumer to be opposite " satisfactory " , " festival " affection demand, build give to be celebrated by party, marriage, the brought liquor such as Shou Xi, birthday consumes the market.
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