A product wants to do do greatly strong, the first pace wants to expand the base with dozen of good the next for the brand henceforth namely, the name that the key of this foundation is a brand and its peculiar culture connotation. How is the core value of the brand abstracted? How the culture connotation of the brand is dug? If encounter direct mining inconvenient, how to go again grafting? In the article the author will be used " flying Apsaras " concoctive proposal is done elaborate.
Lanzhou has the Asia-Pacific estate company of a quite famous gas, want to be culture setting to establish with Dunhuang " line of business of flying Apsaras wine " company. Suffer what famous liquor engineers expert Mr He Zuji to invite, the author shared among them brand plan. Well-known: Dunhuang is Buddhist and artistic bethel, and " flying Apsaras " the mark that is Dunhuang culture, it is religion the flower in the hand comes loose in ethereal edge flash in myth, the welcome news that very sweet smell contains on the body is magical, it is the achieve side Bian Fei various musical instrument, gainly, happy look, with wine culture cannot arise to associate directly. The brand connotation that must want to dig disinter to be full of wine culture on this foundation comes, this is a big difficult problem, the text that makes wine on Dunhuang and flying Apsaras directly is no good apparently, so we decided from the overall plan train of thought that diffuses to come to the center to grafting farewell, specific expression is:
Table of main body article:
On distant ancient the Silk Road, in the desert desert beach of length and breadth of land,
Ever had had a magical oasis, gu Si is silken on the road flourishing town of military importance,
Dunhuang -- a bright phearl on river westing corridor!
The palace treasure hall of world culture art!
Central Plains and the gem that culture of the Western Regions combines!
It is flaring forever the history and the ray that did not come:
Flying Apsaras -- the mark of Dunhuang culture;
Qi Lianshan -- mysterious emperor auspicious glacier;
Mo Gao hole -- the pilgrim ground of Buddha culture;
Lou Lan, this world closes, jade door shuts -- the feelings of ancient country and bold and generous;
Beach of desert, camel, desert -- of northwest fellow firm and persistent and straightforward... ...
It is bottle material with the quality of a material such as bag of metal of moon cup, copper, iron, cowhide, it is setting to be able to show the literary quotation that lots and lots of chiliad beauty pass with the form of anaglyph with Dunhuang culture, design: Flying Apsaras -- Lou Lan; Flying Apsaras -- this world closes; Flying Apsaras -- this world closes; Flying Apsaras -- Qi Lianshan; Flying Apsaras -- wine spring; Flying Apsaras -- the Silk Road; Flying Apsaras -- the Western Regions; Flying Apsaras -- Tian Zhu; Flying Apsaras -- avalokitesvara; Flying Apsaras -- Buddha (blessing) wine; Flying Apsaras -- jade crock. Deep culture insides information, character of extraordinary flying Apsaras wine, will surely flying Apsaras brand from long history, grand and the different region amorous feelings of mystery is convex come out now!
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