The stand or fall that the product gives a name has decisive effect in market competition, the following should notice when naming to the product: Want to reflect its feature firstly, the product names should notice secondly concise and lively. The product names should conceive thirdly distinctive, have creative thinking kind, the product names his 4 resonant able to read aloud fluently, the product names his the 5 culture that should notice different district, the habit dividing case of different people reachs aesthetic psychological difference. The enterprise names a company to name wait from manage of word meaning number cooperate above at 5 o'clock, naming is to answer special attention its articulate, the implied meaning. If number is tonsorial phonic message is bad, go against the development of the company. 　

Primitive psychology and nature satisfy mining mankind psychological demand, of person easy performance subconscious, contented mankind most fundamental knowledge and identify ability, if complex have apparent specific aim, make the person masters not easily, develop not easily, travel not easily, admit not easily. 　　

Exemple: Child with a ha is breathed out (Ha Haquan's mankind's most fundamental expression pattern breaths out Ha Xiao's basiccest pronunciation, vowel " A " ) 　 Kodak (stalk or branch -- amount to contact one case with noise) 　

555 (want you to know money only, you know a number 5, human language has distinction, but the number is unified, this also is contented mankind the most basically easy control)