Go in for sth in a large scale An Ling produces wine of a kind of wild fruit, the name cries " opening of interest of 10 thousand hill " , sell well, someone says, this besides quality, simple sense, taste, pack besides, capable also at having a good name. Carry this responsibility, I generated interest to the name of the product, through understanding, I feel product name conduces to not only shape product image, and it is very important to having to product sale pull a movement to use, cannot small inspect, good name also can bring good benefit.

The new drug that the remedial dysmenorrhoea that some pharmaceutical factory produces, menstruation does not move, give a name in the begining for " dysmenorrhoea treasure " , after the product puts in the market, reaction is insipid, did not achieve anticipate sale outstanding achievement. Know through investigating ability, the name is bad it is its reason. "Dysmenorrhoea treasure " one word is frank, Philistine, " painful " the word was brought to the person " pressure " , very uncomfortable, generation of this kind of feeling rejects psychology, later this factory product name instead " easy of month in and month out " , result, sales volume soars, the reason is " easy of month in and month out " not only harmony of phonic musical sound, rich poetic flavour, and the effect that reflects drug is " easy " , give person good impression.

Be like again, "Sea flying silk " , " wave soft " cosmetic, "BMW " , " run quickly " car, "Maotai " , " 5 grain fluid " liquor, of INTEL company " gallop " CPU, not only beautiful and pleasant, associate to the person, and the character that behaved a product.

And on the other hand, some enterprises for so called novelty, stimulation, rose for the product a few eccentric and elementary and Philistine, offensive, not the name with not vast tract, this thinking " start shooting of one artillery piece " , incur comes large quantities of consumer, but feel disgusted and repel however by. Children food is for instance medium " the heart is too soft " , " bubble girl " , " young couple " wait for a name, do not accord with the consumptive appeal of children; Children of 2 meetings misdirect, final final result is the parent, teacher does not let buy.

Look, the name of the product has knowledge greatly. This no less than has a name to the child now, no matter be being read on feeling, still have deliberate relapses on sound, meaning, form, the name already was not just " earmark " , have divisional function only, more it is connotation, it is aesthetic feeling, it is a kind of expectation. The product gives a name also is such, achieve aesthetic feeling to abound not only, and achieve connotation profundity, such name ability accords with a person aesthetic demand, let a person like, just also can hold in the palm cite good brand figure.

Now, it is mature that the consumptive psychology of consumer tends, what buy and consume is a product, more culture, it is grade. A good name, good name gives consumer the enjoyment with the United States not only, buy variety for product add lustre to, and the culture that adds a product is add value. Accordingly, the name of the product should reflect fine people culture. The China culture with broad and profound back, elaborate originality, good name gives since the meeting surely infinite. And a name that turns over culture can be culture rubbish only, won't promote a product image absolutely, rebarbative instead, force of disappear corrode culture; In the meantime, the name of the product should accord with aesthetic thought, want novel, have distinguishing feature, have grade, strictly avoid is duplicate. For instance, "SPIRIT " English original intention is ghostliness, phantom, and become its interpreter " Xue Bi " give a person cool, pure, transparent experience, wide get compatriots reception.
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