After reforming and opening, the goods and materials that is in our country is exchanged and substaintial change produced in manufacturing domain, private enterprise and joint ventures are like the emerge in large numbers like emerge, full of beautiful things in eyes of the commodity on city Yi, have state-operated factory production, of privately owned or joint-stock factory production, still having a few is dinkum import. These enterprises, factory, and the goods that they produce, want a hat with different name, in principle says, have how many plant, be about to have still get much merchandise category production to come out more than factory number, have how many company, be about to have how many name, the brand of these commodity and enterprise is not due also repeat, so, pardonable all sorts of brand names on city Yi are curious and complex and changeful, eccentric now; Additional, in homebred commodity and domestic private enterprise, return a kind of popular peculiar phenomenon, namely: It is the thing with local born and bred trueborn obviously, be like,just name " inferior graceful silk, Sangdini... " the name that the imitate foreign language of and so on transliterates, similar term also theres is no lack of in person name, someone says this is " pass away the sham as the genuine, worship foreign things " , cannot say it is eyewash of course, but I think this is nevertheless " name " the subtle minor details on the problem, essential is how to master named art, decrease socially name disorder phenomenon.
No matter be to be commodity to name, name for the enterprise, or name for brand, its purpose is for nothing more than " the characteristic that this the resonant, marked, impression that gives a person is deep, outstanding tasting, decrease repeat and homonymic possibility " etc, actually this also is " name " the place of artistic quality, below, with respect to individual impressions, listed a few principles:
１ from grammatical on tell, "Name " be " proper-noun " , it is the delegate of a specific thing, have " exclusive " quality, should not allow different thing between " homonymic " the phenomenon appears, although be not done absolutely in fact, but we are in when naming for a thing, still want " avoid as far as possible and another things are homonymic, hit a car " . I think, this should master the following at 3 o'clock, to taking " person name " , have this full also at 3 o'clock enough:
─ ─ name grows more, encounter reduplicative possibility to heal small
The basis arranges assorted law on maths, the truth is clearly, go a few years, many people like to use single name when for children its name, and so on of what Wang Zhong, Li Hua, Sunqi, result, the rate weighing a name of our country people soars, after had sufferred these, in recent years people had not wished to be done so again.
─ ─ is gone after more modern, the name repeats, the possibility that hits a car heals big
Not contemporaneous, different setting, different naming spreads a word, in feudal period, average person likes " auspicious, treasure, go smoothly, benefit " the name that waits for a kind word to make his, to lackey, often take " and, suitable, benevolence, justice " etc, devoted to in order to show its master, the word word range that uses as a result of place is narrow, heavy name is so much also; After liberating, this feudal formulary desalt, but another kind of general mood that traces tide, follow the fashion is acting however and case, the result weighs the rate of the name or did not drop, the person much entitle that was born 1949 for example " found a state " , the name of the person that Culture Revolution times is born often is " Wei Dong " , " Culture Revolution " , " hearts " and so on, they go after times pulse, appear admittedly position is firm, but such doing come down, "Footing " behave only in formally, a bit cannot reflect reality, and in surroundings, namesake is come up against really everywhere however, is this ask for trouble!
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