● target market is politic
● product fixed position is politic
● mainland changes the choice strategy of name and globalization name
The 5th product and service take the way that the brand changes
● product brand is changed
Brand of ● product line is changed
● serves a brand to change
Of ● product brand outspread

Brand of the 19th chapter is summarized
The generation of concept of the 1st brand and brand
● brand concept
The generation of ● brand
The feature of the 2nd brand
● brand is the special mark that divisional commodity perhaps serves
● brand is divisional and different generator or the mark of operator
The commodity of the quality that commodity of ● brand report perhaps serves and generator, operator perhaps serves reputation of fame, business
The main effect of the 3rd brand
The different origin of ● divisional commodity
● promotes the competition that produces operator
● publicizes enterprise of product, conduct propaganda
The classification of the 4th brand
● character brand
● graph brand
● earmark brand
● sets trade mark
● stereo brand
● acoustics brand
● odour brand
● color brand
● signs brand
● business brand
● commodity brand
● serves brand
● grade brand
● proves brand
● defence brand
● combines brand
● makes trade mark
● sells brand
● collective brand
The distinction of element is mixed related the 5th brand and enterprise connection
● brand is distinguished with what trade name says and contact
● brand and generator or the distinction of operator name and connection

Brand name devises the 20th rule politic
What the 1st brand name designs is regular
Be good law sets ●
● thought is healthy
● does not fall convention
Beautiful of all of ● sound meaning
● be worthy of the name
● be clear at a glance
● uses the implied meaning opportunely
● pays attention to consumptive psychology
● contacts a company
● and international conform
● reflects ethos
● is divided with total belt
The method that the 2nd brand name devises
● information edifies a law
● implied meaning names a law
● source deep names a law
● caters to psychological law
● is bizarre name a law
● put in a good word for sb names a law
● uses poetic dictionary reason
The design skill of the 3rd brand name
● brand is occupied be located in consumer
● is clever pass commodity information
● converts trade mark with cartoon art opportunely
● is timely adjust brand
Design of the 4th brand name and all sorts of psychology
The psychological activity rule of ● consumer
● brand name and ethical psychology
● brand name and social psychology
● brand name and aesthetic psychology
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