● " now " brand
100 things of ● coke (Pepsi-cola)
● Lux (force person)
The brand of the 2nd failure names example

Chinese character of the 3rd chapter and ethical brand
Freely of brand of the first Chinese character talks
● points to continuously original
● another kind of view
● brand should have ethical distinguishing feature
● Chinese character will outshine the rest in brand
The 2nd Chinese character traces to the source
Simple explanation of the 3rd Chinese character 100
The 4th a Chinese character a poem - 100
The 5th Chinese character is connected " The Book of Changes "
The title of an emperor's reign of monarch of the 6th development 400
Internationalization of brand of brand of the 4th chapter
The first character brand that studies a foreign country, make internationalization of Chinese brand label
The ● abroad research to brand brand
The ● home research to brand brand
Brand of the 2nd internationalization develops the example that grow
Characteristic of international of the 5th chapter names a law
● international characteristic names regulation
● international characteristic names strategy
Enterprise of ● our country and commodity name internationalization strategy
● exemple starts the company that has international characteristic to name
The 6th chapter is newest example of 45 kinds of commodity and service international classification, registered trade mark and comment on
Whole of label of business of the 7th order is designed
The whole that the first company indicates by sign is designed
The principle that label of the 2nd enterprise designs
● sale principle
● originality principle
● designs a principle
● affection principle
● lucky principle
The note that label of the 3rd enterprise devises
Of ● character and name change
● graph is indicative with the implied meaning
The range that label of the 4th enterprise designs
Word of standard of ● enterprise label is designed
Color of ● enterprise label is designed
Mascot of ● company image is designed

Appendix
Add 1 country bureau of industrial and commercial administration beforehand approve is finite liability company (Inc. ) name notice
Add 2 (the country is industrial and commercial bureau) company name beforehand approve declares a watch
Add 3 (Beijing and each area county) company name beforehand approve requisition
Add 4 brand to inquire sheet
Add 5 brand to register requisition
Add 6 make over requisition of registered trade mark
Add 7 special marks to register requisition
Add 8 brand international to register requisition
Add 9 international brand to register requisition to fill in notice
Add trademark law of 10 People's Republic of China (new trademark law)
Add 11 companies name to register administrative regulation
Add company of 12 People's Republic of China to register regulation
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